Should pricing go on my cards?

[NewCard1]

I'm a new card company and was wondering if I should be printing the retail price on the back of my cards.

[Kathy Krassner]

Many retailers prefer that you don't print the retail price on the back of your cards so that they can charge what they'd like for the card! This is especially true for handmade cards and other cards with special treatments and/or embellishments.